Heritage Rebrand
John Lusty – Fosters-Foods
Label Design
Soup Range
Advertising
Soup Range
More About the Project
Challenge
Reinvigorate the beloved luxury heritage brand, John Lusty soups, while preserving its late 1800s legacy.
Solution
We crafted a clean, premium design to differentiate it from mainstream brands. Delicate ingredient illustration imagery highlighted freshness and quality, setting the range apart in the market.
Creative Process
Premium printing techniques elevated the packaging labels. A spot UV logo covering the entire label and a silver foiled front logo created a truly luxurious experience and feel.
Results
The rebrand garnered major success, boosting sales and securing placement in a leading supermarket chain.
Tools
Photoshop | Illustrator | InDesign | Acrobat
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Portfolio of work
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Thank YOU!
